Wednesday, 30 November 2011
Powerpoint presentation
SLIDE ONE
Hello and welcome to our presentation on the 'Glo Band'. Today we hope to encourage you to be 'Beautifully moving'
SLIDE TWO
The way that we want to differentiate ourselves from the many other products on the market is through our USP.
'We're not just about health, we're about well-being.'
In this way we will be focusing our product on the improvement of lifestyle, well-being and happiness, rather than associating it with dietry needs and direct excercise.
We decided to target the Dove consumer and develop Glo as a sub brand of Dove as we believe their attitudes reflect our own brand values.
SLIDE THREE
In order to gain insight into consumer needs and attitudes we used primary research.
Methods we used were :-
Observational interviews, questionnaires, videos, streetstyle pictures and an Alert Experiment in which we tested what it was like to be alerted by noise.
SLIDE FOUR
We found that asking questions enabled us to understand what consumers would want from the product and how this would affect design and functionality.
SLIDE FIVE
It also enabled us to create pen profiles which we thought reflected our target consumer.
here are 3 pen profiles. They are all very personal and varied. We didn't want to target a niche consumer, we wanted to reflect and target a whole range of ages and both males and females, the ageless consumer, targeted by Dove as inactivity should be an issue to everyone.
SLIDE SIX
We covered a whole range of seconday research to fully understand our consumer and how we wanted our product to develop.
Examples being :-
read from slide
SLIDE SEVEN
We researched data visualisation. It helped us think of and design our own data creatively and effectively. We thought that the use of colour and shapes could be very pleasing to the eye of the consumer and interesting to look at.
We then went on to look at current technological innovation and wristband design for inspiration. Here are some images of bands we thought were suitable for a unisex product.
SLIDE EIGHT
To further understand the dove consumer we looked at some of Doves existing imagery and the use of creative copy.
For the Dove woman, lifestyle and wellbeing is very important. If she feels happy on the inside she knows that this will be reflected on the outside.
For the Dove man, performing the best he can in life holds great importance. He wants to feel good and look good.
We will focus our product on -
SLIDE NINE - DOVE AS A BRAND
SLIDE TEN - CONCEPT
SLIDE ELEVEN - PRODUCT
SLIDE TWELVE - THE APP
SLIDE THIRTEEN - FACEBOOK
SLIDE 15 - INCENTIVES
SLIDE 16 - CAMPAIGN
We want to tell our consumer's story, put across what moves them and what defines them. We want to make them feel connected to our product, linking it with sentimentality and emotions and most of all encourage them that the key to a good lifestyle and to feeling happy is through activity.
Our adverts will put this across by targetting issues of self-esteem, lifestyle and well-being.
We want each advertisement to describe a person, using each of these phrases as a tagline -
I am expressive,
I am diversity,
I am vitality,
I am celebration,
and ending them all with the overall theme -
I am the little things,
I am beautifully moving
We want to visualise people doing all of these things in a creative way. Taking inspiration from the recent Nokia Lumia advertisement.. (show video)
We want to create a buzz around our campaign, introducing these teaser ads gradually and creating a virul buzz through the execution of original flashmobs.
SLIDE 17 - VISUALISATION MOODBOARD
SLIDE 18 - COMMUNICATION
SLIDE 20 - PLACE
SLIDE 21 - SUMMARY
ADD TO THIS IF YOU CAN PLEASE. EG. EXPLANATION OF A SLIDE. CHARLOTTE IS WRITING ABOUT THE FACEBOOK SLIDE AND SARAH IS WRITING ABOUT COMMUNICATION
ANNA X
Hello and welcome to our presentation on the 'Glo Band'. Today we hope to encourage you to be 'Beautifully moving'
SLIDE TWO
The way that we want to differentiate ourselves from the many other products on the market is through our USP.
'We're not just about health, we're about well-being.'
In this way we will be focusing our product on the improvement of lifestyle, well-being and happiness, rather than associating it with dietry needs and direct excercise.
We decided to target the Dove consumer and develop Glo as a sub brand of Dove as we believe their attitudes reflect our own brand values.
SLIDE THREE
In order to gain insight into consumer needs and attitudes we used primary research.
Methods we used were :-
Observational interviews, questionnaires, videos, streetstyle pictures and an Alert Experiment in which we tested what it was like to be alerted by noise.
SLIDE FOUR
We found that asking questions enabled us to understand what consumers would want from the product and how this would affect design and functionality.
SLIDE FIVE
It also enabled us to create pen profiles which we thought reflected our target consumer.
here are 3 pen profiles. They are all very personal and varied. We didn't want to target a niche consumer, we wanted to reflect and target a whole range of ages and both males and females, the ageless consumer, targeted by Dove as inactivity should be an issue to everyone.
SLIDE SIX
We covered a whole range of seconday research to fully understand our consumer and how we wanted our product to develop.
Examples being :-
read from slide
SLIDE SEVEN
We researched data visualisation. It helped us think of and design our own data creatively and effectively. We thought that the use of colour and shapes could be very pleasing to the eye of the consumer and interesting to look at.
We then went on to look at current technological innovation and wristband design for inspiration. Here are some images of bands we thought were suitable for a unisex product.
SLIDE EIGHT
To further understand the dove consumer we looked at some of Doves existing imagery and the use of creative copy.
For the Dove woman, lifestyle and wellbeing is very important. If she feels happy on the inside she knows that this will be reflected on the outside.
For the Dove man, performing the best he can in life holds great importance. He wants to feel good and look good.
We will focus our product on -
Male and Female (Age 25+)
Male – focus on daily performance
Female – focus on self esteem
SLIDE NINE - DOVE AS A BRAND
Side 9 – Dove as a brand
We selected Dove as a brand and have targeted the Dove consumer because we believe their attitudes reflect our brand values. The essence of the evolutionary brand being genuine and committed, distinguishes Dove as a unified brand with an established presence. Ensuring the innovative product is launched successfully into a new market, by being part of a reputable and trustworthy brand. With consideration towards the price point the Glo band being associated with Dove gives both established and potential consumers promise and positivity towards the product and concept.
SLIDE TEN - CONCEPT
‘glo’ is a band which provides men and women who recognise that beauty isn’t purely an aesthetic (the Dove consumer) with an alternative way to keep themselves happily active in a subtle and motivational way.
The band should inspire the wearer to ‘move’ – what is it that moves them? From something as simple as walking to collect their kids, to reminisingly dancing to their old favourite song, ‘glo’ ensures that people identify a positive correlation between happiness and activity.
‘Beautifully Moving’ is the tagline that runs throughout the product, brand and functional ethos; a subtle nudge which gives the consumer a positive connection between movement and feeling beautiful.
The men's product (although sold in the same way) identifies the need to perform; allowing the male consumer to feel like they can achieve goals, which in turn satisfies their own personal ego - the band encourages them to be the best they can be.
SLIDE ELEVEN - PRODUCT
SLIDE TWELVE - THE APP
We wanted to keep the smartphone app really simple and quick to use, integrating it into the users lifestyle as naturally and effectively as possible. The app features simple colours and symbols and asks just three questions:
How happy are you?
Where are you? (home, work, out)
And What are you doing?
This information is then correlated with the more scientific data from the Glo band to create visually stimulating and interesting data displayed on the website and facebook page.
SLIDE THIRTEEN - FACEBOOK
We will use facebook as the main channel for social media marketing, A brand page will be created to give non-users more information about our product whilst existing users can also view their data, downloaded to the app from the website and view other peoples data, locally, in the UK and possibly even worldwide.
We have also created a tamagochi style game as a more light hearted way for the user to view their progress and activity. The Glo worms health happiness and activity corresponds with your own and so if you have been particularly unhappy or inactive that day, so will your glo worm. You must remain healthy, active and happy to keep your worms healthy glow.
SLIDE FOURTEEN - THE WEBSITESLIDE 15 - INCENTIVES
We have included an incentives programme in our concept, a points system awarding the user for example four points for every hour of activity recorded by the band.
An incentives page will be included on the website, The Glo Zone. This page will include one dominant monthly offer and smaller, more permanent offers underneath which the user can claim using their earned points, for example discount cinema tickets, discounts on Dove products, at restaurants etc.
The incentives programme will offer further encouragement for the user to become more active and continue to use the band for a more tangible reward and prevent them from losing interest.
SLIDE 16 - CAMPAIGN
We want to tell our consumer's story, put across what moves them and what defines them. We want to make them feel connected to our product, linking it with sentimentality and emotions and most of all encourage them that the key to a good lifestyle and to feeling happy is through activity.
Our adverts will put this across by targetting issues of self-esteem, lifestyle and well-being.
We want each advertisement to describe a person, using each of these phrases as a tagline -
I am expressive,
I am diversity,
I am vitality,
I am celebration,
and ending them all with the overall theme -
I am the little things,
I am beautifully moving
We want to visualise people doing all of these things in a creative way. Taking inspiration from the recent Nokia Lumia advertisement.. (show video)
We want to create a buzz around our campaign, introducing these teaser ads gradually and creating a virul buzz through the execution of original flashmobs.
SLIDE 17 - VISUALISATION MOODBOARD
SLIDE 18 - COMMUNICATION
The marketing campaign will be launched in the UK through a range of advertising strategies in order to create hype about Glo as a product, this will be achieved by appealing to the synchronised consumer touch points. The promotional plan which is in place will reflect the scale of marketing synonymous to Dove.
Involving both above the line involving the smartphone application itself. Television advertisements and features, billboard campaigns, print advertisements, through product placement inserts, physcological, beauty, heath and technology focused monthly magazines. Alongside this there will be online promotion via the Dove website and the parallel Glo website. Which will both run as an ecommerce websites, alongside the evident stockists.
Below the line marketing will include Word of mouth prompted by social media contribution including the Facebook page. Glo Zone as an incentives website will target consumers directly and in a personal manner. Ambient marketing which will illustrate the brands beautifully moving concept.
*Talk about flash mob-live band on bus idea here*
*Talk about flash mob-live band on bus idea here*
SLIDE 20 - PLACE
SLIDE 21 - SUMMARY
ADD TO THIS IF YOU CAN PLEASE. EG. EXPLANATION OF A SLIDE. CHARLOTTE IS WRITING ABOUT THE FACEBOOK SLIDE AND SARAH IS WRITING ABOUT COMMUNICATION
ANNA X
Powerpoint presentation
SLIDE ONE
Hello and welcome to our presentation on the 'Glo Band'. Today we hope to encourage you to be 'Beautifully moving'
SLIDE TWO
The way that we want to differentiate ourselves from the many other products on the market is through our USP.
'We're not just about health, we're about well-being.'
In this way we will be focusing our product on the improvement of lifestyle, well-being and happiness, rather than associating it with dietry needs and direct excercise.
We decided to target the Dove consumer and develop Glo as a sub brand of Dove as we believe their attitudes reflect our own brand values.
SLIDE THREE
In order to gain insight into consumer needs and attitudes we used primary research.
Methods we used were :-
Observational interviews, questionnaires, videos, streetstyle pictures and an Alert Experiment in which we tested what it was like to be alerted by noise.
SLIDE FOUR
We found that asking questions enabled us to understand what consumers would want from the product and how this would affect design and functionality.
SLIDE FIVE
It also enabled us to create pen profiles which we thought reflected our target consumer.
here are 3 pen profiles. They are all very personal and varied. We didn't want to target a niche consumer, we wanted to reflect and target a whole range of ages and both males and females, the ageless consumer, targeted by Dove as inactivity should be an issue to everyone.
SLIDE SIX
We covered a whole range of seconday research to fully understand our consumer and how we wanted our product to develop.
Examples being :-
read from slide
SLIDE SEVEN
We researched data visualisation. It helped us think of and design our own data creatively and effectively. We thought that the use of colour and shapes could be very pleasing to the eye of the consumer and interesting to look at.
We then went on to look at current technological innovation and wristband design for inspiration. Here are some images of bands we thought were suitable for a unisex product.
SLIDE EIGHT
To further understand the dove consumer we looked at some of Doves existing imagery and the use of creative copy.
For the Dove woman, lifestyle and wellbeing is very important. If she feels happy on the inside she knows that this will be reflected on the outside.
For the Dove man, performing the best he can in life holds great importance. He wants to feel good and look good.
We will focus our product on -
SLIDE NINE - DOVE AS A BRAND
SLIDE TEN - CONCEPT
SLIDE ELEVEN - PRODUCT
SLIDE TWELVE - THE APP
SLIDE THIRTEEN - FACEBOOK
SLIDE 15 - INCENTIVES
SLIDE 16 - CAMPAIGN
We want to tell our consumer's story, put across what moves them and what defines them. We want to make them feel connected to our product, linking it with sentimentality and emotions and most of all encourage them that the key to a good lifestyle and to feeling happy is through activity.
Our adverts will put this across by targetting issues of self-esteem, lifestyle and well-being.
We want each advertisement to describe a person, using each of these phrases as a tagline -
I am expressive,
I am diversity,
I am vitality,
I am celebration,
and ending them all with the overall theme -
I am the little things,
I am beautifully moving
We want to visualise people doing all of these things in a creative way. Taking inspiration from the recent Nokia Lumia advertisement.. (show video)
We want to create a buzz around our campaign, introducing these teaser ads gradually and creating a virul buzz through the execution of original flashmobs.
SLIDE 17 - VISUALISATION MOODBOARD
SLIDE 18 - COMMUNICATION
SLIDE 20 - PLACE
SLIDE 21 - SUMMARY
ADD TO THIS IF YOU CAN PLEASE. EG. EXPLANATION OF A SLIDE. CHARLOTTE IS WRITING ABOUT THE FACEBOOK SLIDE AND SARAH IS WRITING ABOUT COMMUNICATION
ANNA X
Hello and welcome to our presentation on the 'Glo Band'. Today we hope to encourage you to be 'Beautifully moving'
SLIDE TWO
The way that we want to differentiate ourselves from the many other products on the market is through our USP.
'We're not just about health, we're about well-being.'
In this way we will be focusing our product on the improvement of lifestyle, well-being and happiness, rather than associating it with dietry needs and direct excercise.
We decided to target the Dove consumer and develop Glo as a sub brand of Dove as we believe their attitudes reflect our own brand values.
SLIDE THREE
In order to gain insight into consumer needs and attitudes we used primary research.
Methods we used were :-
Observational interviews, questionnaires, videos, streetstyle pictures and an Alert Experiment in which we tested what it was like to be alerted by noise.
SLIDE FOUR
We found that asking questions enabled us to understand what consumers would want from the product and how this would affect design and functionality.
SLIDE FIVE
It also enabled us to create pen profiles which we thought reflected our target consumer.
here are 3 pen profiles. They are all very personal and varied. We didn't want to target a niche consumer, we wanted to reflect and target a whole range of ages and both males and females, the ageless consumer, targeted by Dove as inactivity should be an issue to everyone.
SLIDE SIX
We covered a whole range of seconday research to fully understand our consumer and how we wanted our product to develop.
Examples being :-
read from slide
SLIDE SEVEN
We researched data visualisation. It helped us think of and design our own data creatively and effectively. We thought that the use of colour and shapes could be very pleasing to the eye of the consumer and interesting to look at.
We then went on to look at current technological innovation and wristband design for inspiration. Here are some images of bands we thought were suitable for a unisex product.
SLIDE EIGHT
To further understand the dove consumer we looked at some of Doves existing imagery and the use of creative copy.
For the Dove woman, lifestyle and wellbeing is very important. If she feels happy on the inside she knows that this will be reflected on the outside.
For the Dove man, performing the best he can in life holds great importance. He wants to feel good and look good.
We will focus our product on -
Male and Female (Age 25+)
Male – focus on daily performance
Female – focus on self esteem
SLIDE NINE - DOVE AS A BRAND
Side 9 – Dove as a brand
We selected Dove as a brand and have targeted the Dove consumer because we believe their attitudes reflect our brand values. The essence of the evolutionary brand being genuine and committed, distinguishes Dove as a unified brand with an established presence. Ensuring the innovative product is launched successfully into a new market, by being part of a reputable and trustworthy brand. With consideration towards the price point the Glo band being associated with Dove gives both established and potential consumers promise and positivity towards the product and concept.
SLIDE TEN - CONCEPT
‘glo’ is a band which provides men and women who recognise that beauty isn’t purely an aesthetic (the Dove consumer) with an alternative way to keep themselves happily active in a subtle and motivational way.
The band should inspire the wearer to ‘move’ – what is it that moves them? From something as simple as walking to collect their kids, to reminisingly dancing to their old favourite song, ‘glo’ ensures that people identify a positive correlation between happiness and activity.
‘Beautifully Moving’ is the tagline that runs throughout the product, brand and functional ethos; a subtle nudge which gives the consumer a positive connection between movement and feeling beautiful.
The men's product (although sold in the same way) identifies the need to perform; allowing the male consumer to feel like they can achieve goals, which in turn satisfies their own personal ego - the band encourages them to be the best they can be.
SLIDE ELEVEN - PRODUCT
SLIDE TWELVE - THE APP
We wanted to keep the smartphone app really simple and quick to use, integrating it into the users lifestyle as naturally and effectively as possible. The app features simple colours and symbols and asks just three questions:
How happy are you?
Where are you? (home, work, out)
And What are you doing?
This information is then correlated with the more scientific data from the Glo band to create visually stimulating and interesting data displayed on the website and facebook page.
SLIDE THIRTEEN - FACEBOOK
We will use facebook as the main channel for social media marketing, A brand page will be created to give non-users more information about our product whilst existing users can also view their data, downloaded to the app from the website and view other peoples data, locally, in the UK and possibly even worldwide.
We have also created a tamagochi style game as a more light hearted way for the user to view their progress and activity. The Glo worms health happiness and activity corresponds with your own and so if you have been particularly unhappy or inactive that day, so will your glo worm. You must remain healthy, active and happy to keep your worms healthy glow.
SLIDE FOURTEEN - THE WEBSITESLIDE 15 - INCENTIVES
We have included an incentives programme in our concept, a points system awarding the user for example four points for every hour of activity recorded by the band.
An incentives page will be included on the website, The Glo Zone. This page will include one dominant monthly offer and smaller, more permanent offers underneath which the user can claim using their earned points, for example discount cinema tickets, discounts on Dove products, at restaurants etc.
The incentives programme will offer further encouragement for the user to become more active and continue to use the band for a more tangible reward and prevent them from losing interest.
SLIDE 16 - CAMPAIGN
We want to tell our consumer's story, put across what moves them and what defines them. We want to make them feel connected to our product, linking it with sentimentality and emotions and most of all encourage them that the key to a good lifestyle and to feeling happy is through activity.
Our adverts will put this across by targetting issues of self-esteem, lifestyle and well-being.
We want each advertisement to describe a person, using each of these phrases as a tagline -
I am expressive,
I am diversity,
I am vitality,
I am celebration,
and ending them all with the overall theme -
I am the little things,
I am beautifully moving
We want to visualise people doing all of these things in a creative way. Taking inspiration from the recent Nokia Lumia advertisement.. (show video)
We want to create a buzz around our campaign, introducing these teaser ads gradually and creating a virul buzz through the execution of original flashmobs.
SLIDE 17 - VISUALISATION MOODBOARD
SLIDE 18 - COMMUNICATION
The marketing campaign will be launched in the UK through a range of advertising strategies in order to create hype about Glo as a product, this will be achieved by appealing to the synchronised consumer touch points. The promotional plan which is in place will reflect the scale of marketing synonymous to Dove.
Involving both above the line involving the smartphone application itself. Television advertisements and features, billboard campaigns, print advertisements, through product placement inserts, physcological, beauty, heath and technology focused monthly magazines. Alongside this there will be online promotion via the Dove website and the parallel Glo website. Which will both run as an ecommerce websites, alongside the evident stockists.
Below the line marketing will include Word of mouth prompted by social media contribution including the Facebook page. Glo Zone as an incentives website will target consumers directly and in a personal manner. Ambient marketing which will illustrate the brands beautifully moving concept.
*Talk about flash mob-live band on bus idea here*
*Talk about flash mob-live band on bus idea here*
SLIDE 20 - PLACE
SLIDE 21 - SUMMARY
ADD TO THIS IF YOU CAN PLEASE. EG. EXPLANATION OF A SLIDE. CHARLOTTE IS WRITING ABOUT THE FACEBOOK SLIDE AND SARAH IS WRITING ABOUT COMMUNICATION
ANNA X
Tuesday, 29 November 2011
Product on the Dove website
Here's how the Dove website might look - added glo to the top toolbar, side page and feature screen.
What d'you think?
Lois
Product on the Dove website
Here's how the Dove website might look - added glo to the top toolbar, side page and feature screen.
What d'you think?
Lois
To do List
3. Press Release/Press Pack
4.Get our primary research videos together (if possible)
5. Key Findings board
Then when we've done decide who's doing what in the report. Wooo!
Charlotte x
4.Get our primary research videos together (if possible)
5. Key Findings board
Then when we've done decide who's doing what in the report. Wooo!
Charlotte x
To do List
3. Press Release/Press Pack
4.Get our primary research videos together (if possible)
5. Key Findings board
Then when we've done decide who's doing what in the report. Wooo!
Charlotte x
4.Get our primary research videos together (if possible)
5. Key Findings board
Then when we've done decide who's doing what in the report. Wooo!
Charlotte x
Key Findings A2 Board
Were thinking that the structure of this board should go something like this:
Research:
-Key findigs we discovered from our research
How this ld to our decisions on:
Consumer
-The Dove Consumer
-Consumer Insights
-Example Pen Profiles
Product:
-The band
-The app
-The website
-facebook
-The packaging
Concept:
-The strapline
-Campaign (print, outdoor, ambient, online)
-Press release?
Can anyonethink of anything else we eed to include/
Charlotte x
Research:
-Key findigs we discovered from our research
How this ld to our decisions on:
Consumer
-The Dove Consumer
-Consumer Insights
-Example Pen Profiles
Product:
-The band
-The app
-The website
-The packaging
Concept:
-The strapline
-Campaign (print, outdoor, ambient, online)
-Press release?
Can anyonethink of anything else we eed to include/
Charlotte x
Key Findings A2 Board
Were thinking that the structure of this board should go something like this:
Research:
-Key findigs we discovered from our research
How this ld to our decisions on:
Consumer
-The Dove Consumer
-Consumer Insights
-Example Pen Profiles
Product:
-The band
-The app
-The website
-facebook
-The packaging
Concept:
-The strapline
-Campaign (print, outdoor, ambient, online)
-Press release?
Can anyonethink of anything else we eed to include/
Charlotte x
Research:
-Key findigs we discovered from our research
How this ld to our decisions on:
Consumer
-The Dove Consumer
-Consumer Insights
-Example Pen Profiles
Product:
-The band
-The app
-The website
-The packaging
Concept:
-The strapline
-Campaign (print, outdoor, ambient, online)
-Press release?
Can anyonethink of anything else we eed to include/
Charlotte x
A2 Board
Each team must produce an A2 portrait board of their key findings for the project. This should summarise the main points of your project and contain images. Consider the various levels of impact i.e. immediate and under close scrutiny. Consider hierarchy of text and overall readability. This work must be mounted on white foamboard
A2 Board
Each team must produce an A2 portrait board of their key findings for the project. This should summarise the main points of your project and contain images. Consider the various levels of impact i.e. immediate and under close scrutiny. Consider hierarchy of text and overall readability. This work must be mounted on white foamboard
Web Design
So if this is the page you come to when you type in the website:
Then I thought this is what it could look like when you press GO:
As you hover over the icons it moves around, so that the one you want is the biggest in the centre (eg: where the 'profile' icon currently is).
Thought it would be best to keep it simple, although tell me if you visualised it differently.
Lois
Web Design
So if this is the page you come to when you type in the website:
Then I thought this is what it could look like when you press GO:
As you hover over the icons it moves around, so that the one you want is the biggest in the centre (eg: where the 'profile' icon currently is).
Thought it would be best to keep it simple, although tell me if you visualised it differently.
Lois
Gamification-Interacting wih our data as a game.
We were thinking of just having a really simple tamagochi style game but using a Glo worm.
The game will use the results from your Glo band and app in order o distinguish how healthy you glo wom is (the worm is effective you).
-It will monitor how active you have been on he bottom scale of 1-9 ( your worm will behave either actively or inactively as a result, skipping, jumping or sleeping/ lounging)
-How happy you are an show different smiley faces (your worm will also look happy/sad/bored etc)
-How healthy you are as a result of these two factors (your worm will have a healthy glow if you are healthy)
If you are really inactive, your worm will become very ill, you can only make him better by becoming more active (e.g. running up and down stairs or going for a walk).
Charlotte x
Gamification-Interacting wih our data as a game.
We were thinking of just having a really simple tamagochi style game but using a Glo worm.
The game will use the results from your Glo band and app in order o distinguish how healthy you glo wom is (the worm is effective you).
-It will monitor how active you have been on he bottom scale of 1-9 ( your worm will behave either actively or inactively as a result, skipping, jumping or sleeping/ lounging)
-How happy you are an show different smiley faces (your worm will also look happy/sad/bored etc)
-How healthy you are as a result of these two factors (your worm will have a healthy glow if you are healthy)
If you are really inactive, your worm will become very ill, you can only make him better by becoming more active (e.g. running up and down stairs or going for a walk).
Charlotte x
Unilever website - DOVE PR
Our commitment to delivering real results is mirrored in our advertisements. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines. Our ground-breaking campaign for our new Dove Firming lotion.
http://www.unilever.co.uk/innovation/researchanddevelopment/dovespromise.aspx
Sarah x
http://www.unilever.co.uk/innovation/researchanddevelopment/dovespromise.aspx
Sarah x
Unilever website - DOVE PR
Our commitment to delivering real results is mirrored in our advertisements. Our current campaign has been featured on over 25 major TV channels and in more than 800 articles in opinion leading newspapers from El Pais to Le Parisien, from The Sun to The Times, as well as in popular women's magazines. Our ground-breaking campaign for our new Dove Firming lotion.
http://www.unilever.co.uk/innovation/researchanddevelopment/dovespromise.aspx
Sarah x
http://www.unilever.co.uk/innovation/researchanddevelopment/dovespromise.aspx
Sarah x
Facebook Page and app
Similiar design to Dove entry page, incorporating Glo Logo and strap line.
Links to(pages down side):
-Glo (information abou bracelet ad app etc)
-You (Your personal visualised data and game/avatar showing progres?)
-Youtube (links t youtub campaign videos)
-Others (Comparing your results to others, loca results, similiar age groups, all annonymous)
You Page:
-Will show all of the data collcted via the band, facebook and smartphone app. (facebook will ask questons regularly vis the app)
-A video could b used (similiar to museum of me) to show th data i a more interesting way.
The Others Page.
Charlotte x
Facebook Page and app
Similiar design to Dove entry page, incorporating Glo Logo and strap line.
Links to(pages down side):
-Glo (information abou bracelet ad app etc)
-You (Your personal visualised data and game/avatar showing progres?)
-Youtube (links t youtub campaign videos)
-Others (Comparing your results to others, loca results, similiar age groups, all annonymous)
You Page:
-Will show all of the data collcted via the band, facebook and smartphone app. (facebook will ask questons regularly vis the app)
-A video could b used (similiar to museum of me) to show th data i a more interesting way.
The Others Page.
Charlotte x
Monday, 28 November 2011
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